Idea behind it
These days, we need simplicity. I don’t want to waste your time—or mine—on pointless doomscrolling. I’m not a so-called "content creator," nope. Social media? No thanks, it sucks. I’d rather literally focus on real life—the one happening around you right now, while you’re busy reading a stranger’s brain dump. (Just don’t ask me to photograph you scrolling. Please.)
I try to slow down. We all need to slow down.
I am focusing on what really matters, it shows up in my branding, my marketing, my photos, my way of working, and, of course, the final results. My goal? Strip away the fuss and keep only what’s professional and enjoyable, and ending up with heartfelt, genuine photos.
And that could be ANYTHING…
- your “boring” weekday at home with the kids. (I have a 3-year-old—I do a fantastic tiger roar.) I’ll subtly turn my camera away from that one messy corner where you shoved everything just because I was coming. ( And yep, the first 10 minutes sucks. After that, you will be sooo relieved that you have actual photographs)
- birthday party with the little ones and Granny (or, dare I say, an actual adult birthday party).
- you, looking wonderfully beautiful with your fresh haircut—because let’s be honest, you still need a LinkedIn photo that’s not AI-generated. Ah, I know: you hate doing it, but you just have to. I got ya.
- your new doggo, running around the meadow—driving everyone absolutely nuts. It's fine, they are cute, aren't they
- a busy few hours in your new shop, capturing more than just forced stock-photo smiles.
- a fancy event with free Prosecco—where everyone’s makeup is still okay to stare at.
- a wreath-making workshop—where everyone tries to bring their best friend but ends up inviting that one friend who’s always hard to catch up with but now they are there and not buying the wreaths from a Waitrose sales. Woo hoo!
But if you have a good idea, just tell me! I am here for you, trying to make everything less more awkward and stiff and complicated.